February 17, 2026

Feature Flags — Group Cohort Targeting

Feature flag rollout groups can now target group cohorts — cohorts built on a group key dimension such as Company, Organization, or any custom group entity.

What’s new:

• Target groups, not just users: When a flag’s Variant Assignment Key is set to a group key (e.g., company_id), the cohort builder automatically shifts its identity-dimension to that group (instead of users).
• B2B-ready rollouts: Build cohorts like “Enterprise companies with >50 seats” or “Organizations on the Pro plan” and target them directly for rollouts.
• Same cohort builder: Group cohorts are created in the existing cohort builder, scoped to the relevant group key — no new tools to learn.
• Combine with runtime targeting: Layer runtime properties (e.g., platform, region) on top of group cohort targeting with AND conditions for precise control.

Group cohorts follow the same ~2-hour refresh cadence as user cohorts.

Learn more about Group Cohort Targeting →